Usurum is your new place to enjoy delicious brunch recipes in a garden, in the center of Athens. Our green and inviting garden is the ideal place for brunch or just coffee with your friends, for business meetings, evening cocktails and private parties. Relax in its unique atmosphere, away from the hustle and bustle of the urban center of Athens. A garden that offers balance, harmony and unique moments, through a special aesthetic. The decor includes many wooden elements and elegant details, making the garden the perfect place to support the Usurum philosophy.
Our team always emphasizes finding the best local producers and using seasonal ingredients for our brews. The chefs of Usurum combine the Mediterranean diet with creativity and prepare for you delicious and inspired dishes to start your day magically with a brunch in our garden. Whether it’s Eggs Benedict, Croque Madame, healthy bowls, or savory and sweet pancakes, our goal is always to offer our guests the best service, the best quality food, but also a unique relaxing atmosphere. At Usurum you will also find cool milkshakes, smoothies, fresh juices and aromatic single-varietal coffees, as well as a wide variety of vegetarian and gluten-free options. But let’s learn some things about brunch!
The importance of Brunch in the modern lifestyle
Brunch these days has definitely become much more than just a meal. A weekend brunch in a garden has now acquired the characteristics of a ritual. Its relaxed atmosphere and flexibility of hours and recipes are definitely two of the main factors in its popularity. In a modern lifestyle where fast pace is everyday, brunch gives us the opportunity to freeze time for a while, enjoy delicious and quality food and enjoy carefree conversations with loved ones.
It seems to be the perfect recipe for the urban lifestyle, as it promotes networking and socializing. In a casual way, it makes people spend quality time with friends and family or hold their business meetings outside of the formalities so far. Additionally, garden brunch has become quite popular to celebrate many personal occasions such as holidays, birthdays, anniversaries or even a post-wedding party activity.
The phenomenon called Brunch
In the last decade, it has become a frequent phenomenon to see brunch in TV series and movies, but also on social media. It is presented as something elegant and symbolizes an often luxurious lifestyle, which is associated with happiness. Certainly, this has played a huge role in brunch’s appeal, especially among young people, who are heavily influenced by social media trends.
Instagram, TikTok, Facebook and YouTube have promoted brunch in a garden as a dining experience based on both the taste and aesthetics of the dishes. The attractive appearance of the dishes makes them an ideal subject for social media, prompting young people to share videos and photos of the dishes they try. So it is no coincidence that the phrase that has been heard in recent years, “Instagram dish”, that is, worthy to be shared on social media. Food blogs and dish reviews have massively increased the popularity of brunch and promoted brunch culture to the general public.
The phenomenon called brunch has even had an influence on fashion, as there is now a casual outfit that is considered brunch attire. It has left its mark even in the Greek language with phrases like “let’s go for brunch”, which have now become part of our everyday life.
Every culture has adopted brunch by adding their own twist to the recipes. So, in addition to classic American recipes, we also see dishes that incorporate the Mediterranean diet, Japanese or even Middle Eastern cuisine. Brunch, then, has become a fusion of cuisines from around the world and thus satisfies different taste requirements and connects us culturally through food.